Top 20 Vietnam Innovative Start Up 2023
Book now
Icon Rounded Arrow White - BRIX Templates

Hello, We are Ba3

A team of creative thinkers and operators who believe in the power of creativity to inspire change. Working seamlessly across brand and digital commerce, we build modern brands with heart and spirit.
Chat to us
Header image
we are
Ba3 was set up in 2023 when founders, Khoa Nguyen and Trieu Le came together through a shared belief in the positive power of data and ai. Today, our 9-strong team works out of our Vietnam and Singapore studio, where we are a group of people united by the desire to work with various companies and increase their capital with the help of websites, mobile applications, creative projects, and e-commerce. Our goal is to create a substantial result for the client.
We form small teams for the necessary tasks, which can consist of Creative, Digital Commerce, UI/UX designers, graphic designers, developers, and other specialists. Since 2023, we have constantly been changing in search of ourselves and organically came to the format of an agency that can create digital products and design systems of any level.

Trusted by worldwide platform partners

Ba3.STUDIO

We value partnership, bold creativity and simplicity

Bringing together brand and digital to respond to the needs of a brief, we help organisations do extraordinary things in unexpected ways. We work across a mix of industries, building strong partnerships and treading new ground with each piece of work.

Chat to us

Three Core Principles

How we work, both as a team and with our partners, is guided by these principles
01

Brand Building

We build brands based on strategic narratives, with every touchpoint from button to billboard considered part of the story. Our brands are more memorable and more meaningful to consumers, commanding more attention and driving pricing power.

02

Systems Thinking

We don’t create static brand guidelines, we build dynamic design systems that empower both marketing teams and product teams. Everything we create is built atomically, meaning it's fit-for-purpose now—and adaptable for tomorrow.

03

Digital Commerce Execution

Our digital commerce team builds Digital campaign, Headless commerce websites: a branded, block-builder system that is easy to use for marketing teams and delivers a totally seamless user experience from funnel to conversion.

Ba3 team

From day one, we’ve been committed to making Ba3 Studio a place where people can feel at ease, broaden their horizon and make the best out of their working time. We do it by putting people at the center of all our doing.

We have a clear vision of who we are and where we want to be — from our work and partnerships to the way we communicate with people. Our principles guide everything we do, reminding us of the present and future we want to create together.
Our Principles
Khoa Nguyen
Founder, CEO
Khoa is a marketing and advertising expert with over 10 years of experience working with global brands such as WPP, VML and Dentsu.
Kiet Tran
Cofounder, CTO
He has led key projects for top global airlines, developing tools using Python, Tableau, and SQL to uncover valuable insights.
Steve Copestake
Brand & Media Counsel
A highly experienced career marketing professional. Former Board Director, The Added Value Company, ,Kantar; Former Senior Vice President, Marketing The Walt Disney Company etc....
Brown Smiley
Conversion Consultant
Our Strategic Advisor has over two decades of experience in driving growth, conversion, and brand equity. He founded a successful marketing services agency in Vietnam, which later caught the attention of WPP and was acquired, leading to Geometry Global.
June Nguyen
Partnership Lead
Passionate and experienced Brand Marketing Specialist bringing forth several years of experience planning, coordinating, and overseeing various sorts of events and marketing concepts.
Chu Dung
Production Lead
As a distinguished Photographer and Videographer, my journey began in the vibrant classrooms of Singapore, evolving through years of immersive experiences in Vietnam's dynamic production landscape.
Thao Tran
Planning Lead
With a wealth of experience in streamlining operations and achieving results, Thao bring strategic insights to every project. Collaborative leadership is at the core of my approach, ensuring organizational success.
Tony
Creative Lead
Creative designer with 13 years of experience in many different fields in the creative design industry, bringing the best experience to customers.

Advertising Creative
‍Stunning advertising creative from digital commerce experts

LinkedinInstagramFacebookClutch
Thank you! Your submission has been received!
Something went wrong, check the validity of your information.

Your Partner In Digital Commerce.

Privacy PolicyTerms & ConditionsCookies
© Copyright 2023. BA3 Studio Ltd.